Not a trainwreck in the strict sense of the word or on the scale of other cases we’ve logged recently, but this story from the Irish Examiner does illustrate the importance of language and terminology in communicating important information. Breakdowns in the transfer of important information can often cause distress and a failure to meet expectations.

It seems that on an Aer Lingus flight to the US the crew were warning passengers of turbulence and advising them to return to their seats. Unfortunately, the wrong message got relayed in French, resulting in Francophones aboard the flight fearing for their lives as the message they heard was that they were to prepare for an emergency landing, which over the Atlantic could only mean ditching in the ocean.

Thankfully this was not the case, but there were a few worried minutes until cabin crew realised the error, apologised to passengers and calmed everyone down.

Similar miscommunications happen all the time in business and IT where there are subtle difference in the meaning of words used in niche disciplines. For example, to a Marketing person an SME is a Small to Medium Business, where as IT know them as a “Subject Matter Expert”.